Privacy Policy

Last updated: 12th August 2025

Rivercation (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and store your information when you use our website, contact us, or use our estate agency, photography, or marketing services.

1. Who We Are

Rivercation is a UK-based business specialising in the sale and marketing of houseboats, Barges, Live-aboards and Waterside Properties including photography and related promotional services.
We are the data controller for the purposes of UK data protection law.

Contact details:
Rivercation
Email: privacy@rivercation.com

2. The Information We Collect

We may collect the following information from you:

When you use our website or contact form:

• Name
  
• Email address
  
• Telephone number
  
• Any other details you choose to provide
  

When you use our estate agency services:

• Property details
  
• Photographs and marketing material
  
• Financial details relevant to the sale or purchase
  
• Proof of identity and address (to meet legal obligations such as anti-money laundering checks)
  

When you use our photography/marketing services:

• Images of your property
  
• Project details and preferences
  
• Any necessary contact details for arranging shoots or delivering work
  

Automatically collected information:

• IP address
  
• Browser type and version
  
• Pages visited and time spent on the site (via cookies – see section 9)
  

3. How We Use Your Information

We use your information to:

• Respond to your enquiries
  
• Provide our estate agency services, including marketing and sale of properties
  
• Carry out photography and marketing services
  
• Manage legal and contractual obligations, including anti-money laundering checks
  
• Send you updates or marketing communications (only where you have consented)
  
• Improve our website and services
  

4. Our Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Contract: To fulfil our obligations under a contract with you
  
• Consent: Where you have given clear permission (e.g., marketing emails)
  
• Legal obligation: To comply with UK law, such as anti-money laundering regulations
  
• Legitimate interests: For purposes necessary for our business, provided they do not override your rights
  

5. Who We Share Your Information With

We may share your data with:

• Legal professionals, surveyors, or service providers relevant to your sale or purchase
  
• Photographers, marketing agencies, or contractors assisting in delivering our services (where applicable)
  
• HM Revenue & Customs, law enforcement, or other public authorities when required by law
  

We will not sell or rent your personal data to third parties for marketing purposes.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary:

• Contact/enquiry information: up to 12 months after last contact
  
• Client and transaction records: 6 years to comply with tax and legal obligations
  
• Photography and marketing project files: up to 5 years unless otherwise agreed
  

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
  
• Request correction of inaccurate information
  
• Request deletion of your data (in certain circumstances)
  
• Object to our processing or restrict how we use your data
  
• Withdraw consent at any time (where processing is based on consent)
  

To exercise your rights, contact us at: https://rivercation.com/about-rivercation/#contact

8. Security

We take appropriate measures to protect your data from loss, misuse, unauthorised access, alteration, or destruction.

9. Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. You can control cookies through your browser settings. For more information, see our Cookie Policy.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a new “last updated” date.

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact:
Email: privacy@rivercation.com

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.